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French supermarket giant slammed for false sustainable fish claims
France’s advertising authority, ARPP, ruled that the French supermarket giant Intermarché must pull all advertisements that claim its deep-sea fish are sustainably caught
Credit: Filephoto - Peter Symes
The French Authority for the Regulation of Professional Advertising (ARPP) declared that the advertisements were misleading in their claims of sustainability
Fish Update | Major European retailer slammed for false sustainable fish claims | 06-22-2012
There are at present 2000 Intermarché stores, 1800 of them in France.
The non-profit BLOOM Association based in France challenged consumer advertisements run by Intermarché that claimed its deep sea fleet, Scapêche, used sustainable fishing practices. The French Authority for the Regulation of Professional Advertising, ARPP, has upheld the challenge.
The ARPP declared that the advertisements were misleading in their claims of sustainability and that their fishing did not contribute to “the preservation and the renewal of marine resources” as Intermarché had claimed.
It also warned that Intermarché’s own label claiming “Responsible Fishing” bore too close a resemblance to the Marine Stewardship Council label and risked confusing consumers.
The ARPP ruled that Intermarché’s advertisements must be discontinued.
Primary source â–ş Major European retailer slammed for false sustainable fish claims
Further reading â–ş http://x-ray-mag.com/
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